This is one of the most common questions we get—and for good reason! Your outfit choices play a huge role in how your brand photos feel, and having a little variety goes a long way.  We always recommend bringing a few different looks to your session. Think of it as building a mini wardrobe that reflects the different sides of your brand and personality. A polished, professional outfit is great for your website and speaking engagements. A casual, relaxed look feels perfect for social media or more lifestyle-focused posts. And something in-between, like a stylish blazer over jeans or a fun dress, can strike the perfect balance for newsletters, profile images, or creative content.

branding

What to Wear for Your Brand Photo Session

Having outfit options also helps your photos feel fresh across different platforms and seasons. You can mix and match them with various sets and backdrops during the shoot, which gives you a ton of variety to work with when you’re posting or updating your site later on.  The goal? To show up as your whole self. Stylish. Confident. Approachable. And 100% on brand.

So if it’s been a while since your last headshot (or if you’ve been putting it off altogether), this is your gentle nudge. Let’s create something that feels like you—authentic, professional, and full of personality.

Ready when you are.

⸻

Xo, Tracey-Ann